“Green” is the new “mean”. Whereas a few years ago most automakers focused on tooting their performance credentials, now the trend is to be eco-friendly. Even BMW, the maker of the M3, M5 etc., is jumping on the "green" bandwagon. Albeit a little late to the EV party, the Germans plan to make up for it with a dazzling entrance.
Today, the Munich-based automaker announced that it is holding a press conference on Friday, July 29, to preview its “i” sub-brand. Unfortunately, that's about all BMW is willing to reveal about the conference, so we don’t exactly know what the company has in store for us: a startling presentation of the new models or one mundane speech after another from the firm's executives?
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