Aside from the annual vehicle reliability study that determines which are statistically the most and least dependable cars on the market, J.D. Power & Associates’ also conducts an annual survey of the most appealing brands and vehicles in the States.
The APEAL study examines what consumers like and dislike about their vehicles and how gratifying they are to own and drive based on their evaluations of more than 80 different attributes. Some findings are expected but some may come as a surprise to you.
Beginning with the brand appeal, Porsche finished first followed by Jaguar, BMW, Land Rover (despite ranking close to last in J.D. Powers' reliability study), Audi and Mercedes-Benz.
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